This winter, the NAIA will be presenting at the annual “Arts Festival Conference” (February 15-16) sponsored by Zapplication. Over the past few years at the conference, the NAIA has advocated for reduced registration fees for artists, to encourage greater participation, and opportunity for dialogue between artists and directors. This year we are happy to announce there is a “NAIA discount” for all artists (plus there’s a discount for early registrations – until 11/30/17).
One of the reasons that the NAIA has consistently participated in these conferences is that it is important for artists to have a voice: to bring important issues directly to show directors and to reach out to new directors from an artist’s perspective. But it is often difficult for artists to attend the conference. Every year some 50-100 show directors are present with whom the NAIA discusses ideas for positive change in the industry, both in formal and informal meetings. Alongside the NAIA, many artists attend the conference individually, and these help to present a more complete perspective of the issues relevant to artists today. It is for this reason, and for those artists who can attend that we have worked hard to negotiate the reduced registration fees, and encouraged a broader selection of topics for artists. This year, some of the topics geared towards artists include:
- Communicating the Value of Art – (Amir Jackson)
- As artists, arts administrators, and arts supporters, we all understand the importance and value of art. Helping others to understand and appreciate art, however, can be challenging and may present business and communication obstacles for those who create, sell and promote art in communities across the nation. Drawing from his own path as the founder of a successful arts nonprofit for youth and as the director of an arts festival, opening presenter Amir Jackson will discuss how to communicate the value of art in a manner to which the masses can connect and understand.
- Get Your Story Out: Developing and Delivering your Message (Chris Dahlquist)
- Learn how shows and artists can work together to engage their audiences through multiple channels — from press, to social media, to one-on-one interactions. Everybody has a story, and through discussion and interactive exercises, this session will help you develop yours. Prepare to leave with the building blocks you need to deliver your freshly-honed story over a variety of platforms and a strategy to Get Your Story Out.
- Jury Workshop – Public Portfolio Critique (jury tbd)
- A panel of professionals will discuss image submissions in terms of composition, technical presentation, artistic presentation, and image quality. This session presents a great opportunity to see how images appear in the projected jury format and to also receive valuable feedback on improving jury slides.
- Mystery Unmasked: An Inside Look at the Jury Process (Stephen King)
- Ever wonder what jurors look for when scoring your applications? Do you want to know how important your booth shot is to certain shows? Questions abound when it comes to the business of jurying for art fairs and festivals. This session gives you an in-depth look at the inner-workings of some juries, including discussion on artist statements, booth shots, showing the price range of work, and more. Undoubtedly one of the most crucial parts of an art fair application process, come prepared to learn more about how juries are run and take away tips for navigating the jury process in the future.
- The Art of Savvy Marketing: A Digital Workshop (Benjamin Frey)
- This informative workshop, led by seasoned art fair artist Ben Frey, will explore the ways in which you can up your technology game to better your business! Designed for technology users of all levels, come to this session prepared to learn how to use social media to your business advantage, how you can incorporate Instagram into your marketing and business efforts, and even how you can build a better website in just 30 minutes. This session is designed for artists and administrators.
- Connecting the Dots: Group discussion on the evolution of art fairs (moderators tbd)
Back again for 2018, the popular “Connecting the Dots” group discussion provides a platform for artists and administrators alike to discuss trends in the field, the history of art fairs, and the future of the industry! This is a great opportunity to discuss the state of the industry and share your feedback.
For more info or to register : http://bit.ly/zappcon2018