Show Prospectus

How to Create A Show Prospectus:

The NAIA advocates that shows create a concise, clear prospectus. It should include an explanation of the jury process and spaces available. It should not request Social Security numbers.

The design, layout and content of applications are the decisions of each individual show. Artists do not expect nor want all shows to be clones of one another. However, in order to make educated decisions when applying to shows, artists tend to look for specific information in a show’s prospectus. The NAIA has developed model prospectuses to assist shows in developing a complete and comprehensive prospectus, which can be accessed at the following links: 

A Small Show Model Prospectus

A Large Show Model Prospectus

Some General Considerations:


Artists seek relevant information concerning the jurors and the dynamics of the jury process to be better assured of fair competition among applicants. (Please reference our advocacy on Jury Process for further information) 


Artists want to know the probabilities of securing a space in the show, including how many spaces are available in the entire show, how many available in each category, the number of pre-invited artists, and the number of spaces reserved for director invitations.


In this age when identity theft is a real concern to all, special attention must be given to the accumulation, intended use and destruction of specific personal information. The Federal Trade Commission advises individuals that before revealing any personal identity information they should find out how it will be used, how it will be secured, if it will be shared with others, and how it will be destroyed. Since artists apply to shows as individuals or small collaborations, show applications contain information of a personal nature. Personal data, and especially a social security number, is ripe for identity theft. Only if an artist receives a monetary award at the show should the show ask for a Social Security or Employer ID number. In fact, the show can hold the award check until the artist has given the show their Social Security or Employer ID number. However, it is obligatory to destroy copies of artists’ Social Security numbers after filing appropriate governmental reporting forms.

Please take notice that Federal law forbids any individual from requiring another individual to disclose his/her Social Security Account Number, unless said individual is requesting benefits from the Social Security Administration or is using the number to report income or request a refund. The Privacy Act of 1974 states, “It shall be unlawful… to deny to any individual any right, benefit, or privilege provided by law because of such individual’s refusal to disclose his social security number.” Section 7(a)(1), 5 USC § 552a

note: The NAIA advises shows to seek legal counsel with regard to use of artist’s Social Security numbers if they have any questions in this regard.



In order for artists to select and apply to those shows which best suit their own business policies, all rules of a show need to be listed and defined in the prospectus. 

Your prospectus is often the first information that an artist receives about your show. A clear and concise prospectus is a sign of professionalism that artists notice. The clearer the prospectus is, the more likely an artist is to respond positively and apply with confidence.